The Purpose of Music Videos

To promote a New Music Release:

One of the purposes of music videos are to promote a new music release, whether it be a new single or an album. Music videos help raise awareness and use all sorts of media outlets as part as marketing. Promotion of music videos are also a good way to help an unknown artist get noticed. For example an artist like Wretch 32 was an unknown underground artist who has been discovered by his music videos. Artist like Wretch 32 post their videos on YouTube because it's a good way to be discovered because that way the audience can listen to the song and then watch the music video the see what he's talking about. Wretch 32 was an underground artist for years before he became mainstream. His audience was quite specific to the genre then changed to the mainstream because of the music video tractor. This is a good example because the song "Trakor" was one of Wretch 32's earliest music videos before he became famous.
Promotion of new music video releases also raise awareness because they are posted on social networking such as YouTube or Facebook and share their interests. Artists like Eminem produce controversial music videos because he gets the audience talking and he likes the publicity because it makes him popular and lets people know who he is. An example of this is the song called My name is.

 Another example of this is the singer Jessie J with the song price tag. Like Wretch 32 this was one of Jessie J's earliest music videos before she got famous which makes this is a good example because she's helped raised awareness by sharing videos of her songs on social networking websites for example YouTube and got discovered from it. This an advantage because it is a good way to get noticed and it's from a popular social networking website for example Facebook. 

  

To Create a Visual Representation of The Artist

Music videos are made to create a visual representation of the artist. Is allows the artist to let the audience know what's going on in his mind. It's a good thing because this is a way to see the artist's personality and character which makes the audience relate to it. One example of this visual representation is Professor Green's Read all about it. At 0:15 seconds it shows a representation of his childhood then at 0:38 it shows a child with his hood up staring at his step-mum and step-sister through the window from outside. This good because it communicates with the audience so they know his story and can relate to his past. Nowadays Professor Green is still visually represented as the rap artist who personally addresses his struggles and feelings through his music.









  

To Extend the Playability of and Provide Additional Income From the Song

Music videos are made to extend the play-ability of a song. The benefit of this is that the institution get royalties. It means that when the music video gets played the institution gets a certain amount of payment. Music videos also allow us to view videos years after they have been released, even if the artist has passed away or had a career break. One example of this is Michael Jackson's 'Thriller'   

This is a good example because even if Michael Jackson has passed away people still know and remember his songs, dance moves and music.




This is good for the institution because they still make money off of him. Another way this could be successful is that people can ether buy their DVD and watch his music videos. People would what to buy his DVD because they might be fans of Michael Jackson and might want to see how the video was made. Another reason why it's good for the audience is because people consider this as one of the best Micheal Jackson songs in History.

To Create Synergy

Synergy is where two media products to promote both products. It is used a lot in film and music. Synergy allows artists to get into new media sectors and interests. One example of synergy is Chad Kroeger 'Hero' which is taken from movie Spider-man which was released in 2002. This links to the movie Spider-man because it is the main theme song of the the film and it fit well because the song is called 'hero' and spider-man supposed to be a superhero.

At 0.06 seconds, we are introduced to a clip of the film which shows us that this music video's from a film. This is good for both institutions because there both making money and increasing awareness of the song and the film, audience of the film will be drawn to the music attached to it and vice versa. Synergy is good for the audience if they are big fans of either institutions.

To Be Art In Their Own Right

Some artists make music videos to be art in their own right. They may break the boundaries and conventions of a typical music video. These are made for reasons like interest and to broaden people's out look. One example of this is Busta Rhymes 'put your hands where my eyes could see.'

This is done to how the artist himself and makes them appear clearer. This is good for the artist because he gets to show his personality and art side and it is good for the audience because they have something to talk about and have opinion about and they could relate to his own unique ideas.