styles of different Music Video

Genre of Video

A genre of music video that conforms to the styles and conventions is a rule in the music video. Here is an example of an genre video of the song by Ace Hood called Bugati. 

It conforms to the style and conventions of a hip-hop video genre because at 0:19 seconds it shows the flashy cars (Bugatti) surrounded by police. The police indicates gangs and violence which is also a convention of the hip hop genre. At 0:45 Ace Hood  is trying to escape from a gang with guns, which signifies the risk factor associated with hip-hop.

The settings of this video is, at 0:27 seconds it shows a rough compound while the two men, looked like gangsters were hunting for him. At 2:56 the mis-en-scene shows a smokey, underground alley way where Ace Hood was walking through the middle of the group full of gangsters wearing bandanas, glasses and gold chains. Conventions and styles are good for the audience because they can understand it and relate to it.

Codes and conventions are beneficial for the institution because it allows them to promote their video accurately and make it easier for them to appeal to the target audience. There are females among Ace Hood and his friends wearing short clothing showing lots of flesh, this is another convention of the hip-hop genre, showing the way they look at women and showing their popularity. If I was to potentially this style I would use it for an underground video the conventions I use would be dented walls and a underground hype with waving hands and smoke everywhere.

Genre Subverting Video 

A genre subverting video is when it goes against the conventions and does the opposite of what is expected. An example or this is Eminem 'My Name Is.'

Eminem goes against the conventions of a hip-hop video because he is taking the mick out of other artists for example Marilyn Manson at the time 3:20. He is also taking the mick out of his mother at 3:19. This goes against the typical hip-hop video because he uses comedy throughout the video. The setting in this music video is what looks liken a old, run down apartment which is not typical for a hip hop genre, settings also include science laboratory when he is dressed up as a scientist for humor, classroom where he is dressed up as an annoying student and at 3:37 he is acting as president Bush. This is great for the audience as it's humorous and different and unique from a typical Hip-Hop music video and the audience get to see the artists' personality a bit. This video is good for the institution and the artist because people talk about it and that will raise awareness and promote upcoming albums. If I was to use this I would use it in a humorous way to get publicity.

Performance

A performance video is where the video is live but recorded as a music video. It's not always live but 'as live'. An example of a performance video is Eminem 'Sing For The Moment.'   

At 0:25 seconds Eminem is performing on stage to a huge crowd of screaming fans. This is a convention typical for a performance video. This is good for the audience because at 0:44 seconds the audience see him performing. This gives the audience of the feel that they're physically in the audience watching him live. This is good for the artist and the institution because they're showing their audience what it feels like to watch him perform, therefore influencing the audience to buy not only their single but also their tour tickets then making more money. This also shows how far they come and how successful they became. If I was to use this, I would use it in the same way he did but it would be live shots me Instead of Eminem.

Narrative

A narrative is where a video is a story involving a storyline that involves with the scene of events. An example of a narrative video is 'I know it' by Ali Tomineek. This story is about a girl named Jasmine who meets a man named Micheal, this is shown at 0:20 seconds. It is shown, a year earlier at 0:27 seconds that Jasmine is happy with her friend before she met Micheal now she's with Micheal who gets abusive at 2:03 seconds with all the friends she's been seeing. At 3:39 seconds he hits her and she falls on to the side of her bed. This is good for the audience because at the end of the video the artist (Ali Tomineek) tells them that this video was based on domestic violence at 4:29 seconds, this may build his fan base up more as he has real messages in his videos. This video is good for the artist because he gets to send and spread a message via his music videos and this shows his personality and concerns. This is good for the institution because they get to show something with a real message. If was to do this idea I would because he is sending messages through his songs. 

Animation

An animation video is where a video is animated with the development of a cartoon or CGI. An example of an animated video is 'Trapped in a Drive-Thru' by Wired Al 

Yankovic. The video is about a husband who's watching TV (at 00:24 seconds) then his wife comes in at 00:32 seconds. The husband then asks what they want for dinner then at 2:45 seconds the husband decides that they will go to the Drive-Thru. If I was to use this idea      

At 3:05 seconds him and his wife are driving to the Drive-Thru. At 3:17 seconds they are in line at the drive-thru. At 4:03 the husband and his wife are sitting in the car ordering their food. This is good for the audience because it has humour, At 2:44 and provides entertainment, it is also interpretative because it directs and matches the pace of the video. This is good for the institution because it is cheaper to make and therefore the profit will be higher. If I was to use is I would but the only difference I would make is that it would be stop motion instead of animation.

Interpretive

A interpretive  video is where the lyrics match the action of the video. An example of this is 'Yolo' by The Lonely Island. 

At 00:43 seconds one of the members of the group is slapping a glass plate of cocaine out of someones hand whilst singing about the dangers of cocaine. At 00:46 seconds one of the singers is burying money in a backyard while singing "bury all your money in the backyard..." These are examples of typical conventions for an interpretive video. This is good for the audience because it keeps them engaged and involved in the video process. At 01:03 seconds he's standing in a titanium suit as a piano falls on him, while singing about "titanium walls." This is good for the institution because audience remember videos like this and will follow them to watch more.

  

Impressionist

An impressionist video is where the music matches the pace of the video. An example of this is the song 'run' by the snow patrol. This is good for the institution because at 00:09 seconds because it shows the man holding his bike walking with the pace of the beat through the begining of the video. It's good for the audience because he's trying to reach out to a different audience. In the music video it shows in the the man walking through the forest surrounded by darkness then uses a flare while saying "light up" twice which means he's trying to tell the audience to light up. I would use this idea because I'm use giving people confidence. 

Surreal and Abstract

A surreal/abstract video is where you see something in the video that is ether weird, surreal or abstract/arty. An example of this is 'Turn Down For What' by DJ Snake and Lil Jon. At 00:26 seconds a man wearing a blue hooded jumper is doing a belly flop on the top of the building, he then falls through the ceiling and landed on the bed in someone else's apartment. Then falls through the ceiling and continues dancing strangely, then falls through the ceiling again only this this shows that else is dancing with him. This shows that the more the people get into the music, the more they want to dance. This is a example of a weird and abstract genre. This is good for the audience because it's a song they can tell their friends about and have discussions about.  

At 02:17 seconds a group of people fall through the ceiling and then they are surrounded by more people. At 02:24 seconds they all dancing. This type of video is good for the institution because it may become successful due to its weirdness and people talking about it. This is good for the artist as he gets to show his character and personality through his video. I wouldn't use this as one of my ideas

because it looks wired and it dosen't sound like an idea I would be keen use.



(pastiche and homage)

An Intertextuality video is where it makes a reference of another. An example of this is 'she ain't you' by Chris brown which was dedicated to his inspiration Michael Jackson who past away in 2009.

At 00:09 seconds it shows him doing one of Micheal Jackson's posses then at 00:15 it shows him doing one of his dance moves dressed in a white suit and a black hat. This example of this is good for the audience because this is a video that they can do his dance moves to and watch. At 00:46 seconds it shows Chris brown dancing only this time he's wearing a black suit, then at 00:48 seconds he's in the white suit but he's with his dance group. This is good for the institution because they promoted a video that everyone will like and audience will be into for example at 2:37 seconds it shows him and his dance group doing his dance routine but then at 2:56 seconds it shows them doing a bit of Micheal Jackson dancing while doing his own dance moves as well. This is also another reason why it's good for the audience because they can refer to Micheal Jackson via Chris Brown. Another reason why it's good is because the audience can see that Chris Brown idolizes Micheal Jackson. If was to use this idea I would because one I like to Micheal Jackson and dancing like him and two I would also use it as to Micheal Jackson.  

Parody

A parody video is where it takes the mick out of another artist. The video I chose for the example is 'just lose it' by Eminem the video starts of with Eminem dressed up as Micheal Jackson wearing a red jacket and trying the dance like him as well. At 00:01 then later at 00:18 seconds he takes the mick out MC hammer by dressing up like him,doing the hammer wrong and trying to dance like him as well.

This could be good and bad for the audience because they might find the video humorous but some of them might find Eminem talking the mick out of Michael Jackson offensive because at 00:56 seconds Micheal Jackson's hair catches on fire. Then puts the fire in his hair out in a toilet that looks like a scene from 8 mile this is scene at 1:12 seconds. Then at 01:16 seconds Eminem gets surprised then vomits on him. This is good and bad for the institution and the artist because the might be a good hit and the artist might make money but the artist that's getting taken the mick out of (for example Michael Jackson) could sue the artist (Eminem) for the video. If I was to use this idea I would because I have a list of artists that I hate.

Referencing

A referencing video where it's directly a reference from another media text for example the video 'gimme that by Chris Brown this song is a reference to Micheal Jackson's smooth criminal because they were both wearing suits in each of their music video. At 01:27 seconds Chris Brown flips a coin to the news boy this reference is similar to the original (Micheal Jackson's smooth criminal) because when Micheal walks into the bar he also flips a coin in the song machine in the music video (and the moon walker version). This is good for the audience because this could be the type and style of music that they might be into because at 01:42 seconds Chris Brown starts dancing on the check in table then at 01:46 seconds he jumps off this is good for the institution because that way there promoting the artists music that way it's good for the artist because his/her music is being heard by the audience. If his idea I would because I would use it to make a reference to another music video or film for example 8 Mile.