Good and Bad music video technques

large number of cuts

A large number of cuts is when different shot switches to another

This was used in the music video Nas is like. At 0:48 seconds you can see a bunch kids living in the ghetto (just like Nas) all standing behind him and jumping up and down to the hype of his music. This technique was used in the video because this song was about him giving out a list things that he's like of example in the chorus it said 'Nas like the life and death of a rebel'. This was heard at 1:11 seconds, they might of used it so they can try to reach out to a younger audience and tell them what he's like through his songs. To me this song is successful because, not that the video is entertaining to me and reaches out to the audience (who are fans of Nas) but it also makes them what to listen to the song again. I like the because not that it's entertaining for me but it shows the creative thinking of a thug poet that Nas is.   

The song 'Show and Prove' by Big Daddy Kane is a bad example because the video could a bit long due to the number of shots which was the same problem that had been used in the Nas is like video but it's similar because you can see the kids liking the music in the video as seen at 1:43 seconds. This is bad for the audience because due to the number of different shots and locations it can leave them confused. For example at 1:30 seconds you can Shyhem coming up the stairs then at 1:33 seconds you see him in the bedroom and then back outside again at 1:33 seconds. The name 'Show and Prove was used in the video because then their names come up in they showing themselves in person and prove their rhyming skills on the mic. Then when they are done rapping on the mic they called the next person to rap on the mic then there name comes up. This good for the audience because it lets them know who the artist and keeps them interested so it shows this was used for entertainment. The verses of the rappers in the video show there different styles and personality  

Special effects

Special Effects are often used in movies or music videos for example the song 'Like em all' by Jacob Latimore. At 0:39 seconds you can see him dancing in one shot then at the start of 0:42 seconds you can see him dancing in another shot. This is good for the audience because the video has the special comic book like effect and each shot is different out the video. The comic book effect was used for this type of video because at 0:15 seconds he's said 'may not see her in the magazine' which was one of the lyrics he said which looked like subtitles in a comic book. This technique is good for the video because it's different from any other music video and it's a song that the audience would want to dance to.

This technique was bad for the video because the special effects are old, out dated and not very good as it is today. The video itself is good because the song is enjoyable and is a song for the audience (including fans of Micheal Jackson) to listen and dance to. The sound and melody song represents that the artist (Micheal Jackson) has a calm and humble personality through out the song.

cutting to the beat

A Cut to a beat happens when a camera shot cuts to another scene at the same time. This has been used in the song 'Because of you' by Ne-yo. As seen at 0:09 seconds, the seventh scene come on the second the beat starts. This is good because the video cuts to the beat of the song at the right time. This style and technique is good for the video because as he's singing about his love song he's dancing to the beat as well which was seen at 00:45 seconds. This is successful because it makes the audience want to get up to dance and sing to it. I like the song because I find it enjoyable and the music video entertaining because of the dance moves. I also think, this express the artist's mind and creativity through his music.

This style of technique for the video 'born to be wild' by Steppenwolf wolf is bad because the beat of the song in the video comes to late when it was sup-post to start the second the video started, this was seen at 00:01 seconds. I don't like the song because although, I think the the video was used for Entertainment because the audience might find the video enjoyable because of the two men motorcycling to different locations, while the song in the background I still think this wouldn't be a song I would like to listen to. I think this represents the wild life that he lives and tells it through his music

varied camera language

Varied camera language is where a video shows all different types of diverse through angles and shots in a video. This was used in the song 'Waves' by Joey Bada$$. At 1:20 seconds it show one half of a long-shot of  joey skate boarding and in the another half is a mid-shot of him on the train. I think this style of technique is good for this video because it shows all different shots and angles of him and his friends on their way to a concert. Through out the video his rapping about where he was back then and what he was doing to where he is now. From my perspective I think that he was trying to say that his trying to achieve his goal through his rap career. I think this was successful technique because it shows that he's telling the audience about his past and what he did. This was seen at 3:07 seconds when he said 'Cos when my parents tried to tell me, I just wouldn't receive it'. I like the song because I find the melody relaxing and the video interesting because it keeps me engaged

 

The video the technique for the song 'Leave me alone' by Micheal Jackson is bad because the video is confusing due to the events in the video. At 1:00 seconds Micheal Jackson is falling in to the water then at 1;07 seconds he comes out on a boat which I find a bit confusing because he wasn't in a boat when he fell in. I like the song and find it enjoyable, however I find the music video a bit confusing even if I do find it entertaining because at 1:30 seconds a camera and a telephone pop out of the water. As he's on his boat he's riding through a tunnel and entering a set of chopping false teeth. From my point of view I think, the message on what he's trying to say through out the song in video is that they have been telling false stories about him in the papers because at 0:13 seconds there are newspapers about him flying on his door step and he's saying that he's sick and tired of it and want's them to leave him alone.

Lip-synching

Lip syncing is when person's lip try to match with a sung or spoken word or vocal. This has been used in the song 'meny men' by 50 cent this is good because ar 01:16 seconds 50 cent is actually saying the words and not lip-syncing them. This shows that he dosen't lip sync while he's saying his lyrics through his songs. This technique would of been successful because at 03:02 seconds, when 50 said 'I thought we was cool but you want me to die homie' he looked like he lip-syncing it in the video. I think this technique was used in this video because he wanted the audience to think that he was saying it like it was one sentence in a movie. I like the song because I find it enjoyable and the video interesting. To me the message in the song is that many of his men want to kill him and after he got shot nine times his gang tries to find the person who did it. The creative thinking of the song shows that 50 cent is telling his story of himself from
 where he was as a street hustler from south Jamaica queens to where he is now.   

For the song 'just dance' by lady ga ga the technique would of been bad because use she didn't involve any lip-syncing through out the whole video. I don't like the video because although I did find the part where the man's dancing at 02:45 seconds was part of the entertainment for me, I still  found the video weird, strange and disturbing. The artist itself (lady ga ga) however, I think that her music videos including this one shows that she likes to do things her way and likes to be creative but in a strange and horrific way while doing it.    

Green screen

A green screen or Chroma key is where people use it as a background in often a filming or music projects. This was used in the song 'like toy soldiers' by Eminem. At 00:46 seconds you can see him sitting on a old record box behind a abandoned building. They may of wanted to use this technique to show a set of different locations of where they were when it happened and what situations they were facing at the time. This was successful because the background convincing in the video and looks real to the audience. I like the video because I find the the song that Eminem is rapping about interesting and creative because it represents the problems he's facing and situations that he was in. I consider Eminem as a rap artist who is not afraid to express himself, his problems, feeling and emotions through his music. 

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For the song 'Lucifer effect' by hopsin the technique would of been bad because it doesn't look convincing enough to make it look real. At 02:07 seconds you can see Hopsin featuring SwizZz standing behind a bad green screen of a abandoned house. However I still like the video because it keeps me engaged and it keeps me entertained. To me the message in the song is that Hopsin and Swizz are rapping about is that the mainstream industry is taking over and how hip-hop is dying because of it. My reason why they make songs like this is because this shows that they prefer to make songs about real issues and experiences and not to make songs about frankly nothing and songs that makes no sense.

styles of different Music Video

Genre of Video

A genre of music video that conforms to the styles and conventions is a rule in the music video. Here is an example of an genre video of the song by Ace Hood called Bugati. 

It conforms to the style and conventions of a hip-hop video genre because at 0:19 seconds it shows the flashy cars (Bugatti) surrounded by police. The police indicates gangs and violence which is also a convention of the hip hop genre. At 0:45 Ace Hood  is trying to escape from a gang with guns, which signifies the risk factor associated with hip-hop.

The settings of this video is, at 0:27 seconds it shows a rough compound while the two men, looked like gangsters were hunting for him. At 2:56 the mis-en-scene shows a smokey, underground alley way where Ace Hood was walking through the middle of the group full of gangsters wearing bandanas, glasses and gold chains. Conventions and styles are good for the audience because they can understand it and relate to it.

Codes and conventions are beneficial for the institution because it allows them to promote their video accurately and make it easier for them to appeal to the target audience. There are females among Ace Hood and his friends wearing short clothing showing lots of flesh, this is another convention of the hip-hop genre, showing the way they look at women and showing their popularity. If I was to potentially this style I would use it for an underground video the conventions I use would be dented walls and a underground hype with waving hands and smoke everywhere.

Genre Subverting Video 

A genre subverting video is when it goes against the conventions and does the opposite of what is expected. An example or this is Eminem 'My Name Is.'

Eminem goes against the conventions of a hip-hop video because he is taking the mick out of other artists for example Marilyn Manson at the time 3:20. He is also taking the mick out of his mother at 3:19. This goes against the typical hip-hop video because he uses comedy throughout the video. The setting in this music video is what looks liken a old, run down apartment which is not typical for a hip hop genre, settings also include science laboratory when he is dressed up as a scientist for humor, classroom where he is dressed up as an annoying student and at 3:37 he is acting as president Bush. This is great for the audience as it's humorous and different and unique from a typical Hip-Hop music video and the audience get to see the artists' personality a bit. This video is good for the institution and the artist because people talk about it and that will raise awareness and promote upcoming albums. If I was to use this I would use it in a humorous way to get publicity.

Performance

A performance video is where the video is live but recorded as a music video. It's not always live but 'as live'. An example of a performance video is Eminem 'Sing For The Moment.'   

At 0:25 seconds Eminem is performing on stage to a huge crowd of screaming fans. This is a convention typical for a performance video. This is good for the audience because at 0:44 seconds the audience see him performing. This gives the audience of the feel that they're physically in the audience watching him live. This is good for the artist and the institution because they're showing their audience what it feels like to watch him perform, therefore influencing the audience to buy not only their single but also their tour tickets then making more money. This also shows how far they come and how successful they became. If I was to use this, I would use it in the same way he did but it would be live shots me Instead of Eminem.

Narrative

A narrative is where a video is a story involving a storyline that involves with the scene of events. An example of a narrative video is 'I know it' by Ali Tomineek. This story is about a girl named Jasmine who meets a man named Micheal, this is shown at 0:20 seconds. It is shown, a year earlier at 0:27 seconds that Jasmine is happy with her friend before she met Micheal now she's with Micheal who gets abusive at 2:03 seconds with all the friends she's been seeing. At 3:39 seconds he hits her and she falls on to the side of her bed. This is good for the audience because at the end of the video the artist (Ali Tomineek) tells them that this video was based on domestic violence at 4:29 seconds, this may build his fan base up more as he has real messages in his videos. This video is good for the artist because he gets to send and spread a message via his music videos and this shows his personality and concerns. This is good for the institution because they get to show something with a real message. If was to do this idea I would because he is sending messages through his songs. 

Animation

An animation video is where a video is animated with the development of a cartoon or CGI. An example of an animated video is 'Trapped in a Drive-Thru' by Wired Al 

Yankovic. The video is about a husband who's watching TV (at 00:24 seconds) then his wife comes in at 00:32 seconds. The husband then asks what they want for dinner then at 2:45 seconds the husband decides that they will go to the Drive-Thru. If I was to use this idea      

At 3:05 seconds him and his wife are driving to the Drive-Thru. At 3:17 seconds they are in line at the drive-thru. At 4:03 the husband and his wife are sitting in the car ordering their food. This is good for the audience because it has humour, At 2:44 and provides entertainment, it is also interpretative because it directs and matches the pace of the video. This is good for the institution because it is cheaper to make and therefore the profit will be higher. If I was to use is I would but the only difference I would make is that it would be stop motion instead of animation.

Interpretive

A interpretive  video is where the lyrics match the action of the video. An example of this is 'Yolo' by The Lonely Island. 

At 00:43 seconds one of the members of the group is slapping a glass plate of cocaine out of someones hand whilst singing about the dangers of cocaine. At 00:46 seconds one of the singers is burying money in a backyard while singing "bury all your money in the backyard..." These are examples of typical conventions for an interpretive video. This is good for the audience because it keeps them engaged and involved in the video process. At 01:03 seconds he's standing in a titanium suit as a piano falls on him, while singing about "titanium walls." This is good for the institution because audience remember videos like this and will follow them to watch more.

  

Impressionist

An impressionist video is where the music matches the pace of the video. An example of this is the song 'run' by the snow patrol. This is good for the institution because at 00:09 seconds because it shows the man holding his bike walking with the pace of the beat through the begining of the video. It's good for the audience because he's trying to reach out to a different audience. In the music video it shows in the the man walking through the forest surrounded by darkness then uses a flare while saying "light up" twice which means he's trying to tell the audience to light up. I would use this idea because I'm use giving people confidence. 

Surreal and Abstract

A surreal/abstract video is where you see something in the video that is ether weird, surreal or abstract/arty. An example of this is 'Turn Down For What' by DJ Snake and Lil Jon. At 00:26 seconds a man wearing a blue hooded jumper is doing a belly flop on the top of the building, he then falls through the ceiling and landed on the bed in someone else's apartment. Then falls through the ceiling and continues dancing strangely, then falls through the ceiling again only this this shows that else is dancing with him. This shows that the more the people get into the music, the more they want to dance. This is a example of a weird and abstract genre. This is good for the audience because it's a song they can tell their friends about and have discussions about.  

At 02:17 seconds a group of people fall through the ceiling and then they are surrounded by more people. At 02:24 seconds they all dancing. This type of video is good for the institution because it may become successful due to its weirdness and people talking about it. This is good for the artist as he gets to show his character and personality through his video. I wouldn't use this as one of my ideas

because it looks wired and it dosen't sound like an idea I would be keen use.



(pastiche and homage)

An Intertextuality video is where it makes a reference of another. An example of this is 'she ain't you' by Chris brown which was dedicated to his inspiration Michael Jackson who past away in 2009.

At 00:09 seconds it shows him doing one of Micheal Jackson's posses then at 00:15 it shows him doing one of his dance moves dressed in a white suit and a black hat. This example of this is good for the audience because this is a video that they can do his dance moves to and watch. At 00:46 seconds it shows Chris brown dancing only this time he's wearing a black suit, then at 00:48 seconds he's in the white suit but he's with his dance group. This is good for the institution because they promoted a video that everyone will like and audience will be into for example at 2:37 seconds it shows him and his dance group doing his dance routine but then at 2:56 seconds it shows them doing a bit of Micheal Jackson dancing while doing his own dance moves as well. This is also another reason why it's good for the audience because they can refer to Micheal Jackson via Chris Brown. Another reason why it's good is because the audience can see that Chris Brown idolizes Micheal Jackson. If was to use this idea I would because one I like to Micheal Jackson and dancing like him and two I would also use it as to Micheal Jackson.  

Parody

A parody video is where it takes the mick out of another artist. The video I chose for the example is 'just lose it' by Eminem the video starts of with Eminem dressed up as Micheal Jackson wearing a red jacket and trying the dance like him as well. At 00:01 then later at 00:18 seconds he takes the mick out MC hammer by dressing up like him,doing the hammer wrong and trying to dance like him as well.

This could be good and bad for the audience because they might find the video humorous but some of them might find Eminem talking the mick out of Michael Jackson offensive because at 00:56 seconds Micheal Jackson's hair catches on fire. Then puts the fire in his hair out in a toilet that looks like a scene from 8 mile this is scene at 1:12 seconds. Then at 01:16 seconds Eminem gets surprised then vomits on him. This is good and bad for the institution and the artist because the might be a good hit and the artist might make money but the artist that's getting taken the mick out of (for example Michael Jackson) could sue the artist (Eminem) for the video. If I was to use this idea I would because I have a list of artists that I hate.

Referencing

A referencing video where it's directly a reference from another media text for example the video 'gimme that by Chris Brown this song is a reference to Micheal Jackson's smooth criminal because they were both wearing suits in each of their music video. At 01:27 seconds Chris Brown flips a coin to the news boy this reference is similar to the original (Micheal Jackson's smooth criminal) because when Micheal walks into the bar he also flips a coin in the song machine in the music video (and the moon walker version). This is good for the audience because this could be the type and style of music that they might be into because at 01:42 seconds Chris Brown starts dancing on the check in table then at 01:46 seconds he jumps off this is good for the institution because that way there promoting the artists music that way it's good for the artist because his/her music is being heard by the audience. If his idea I would because I would use it to make a reference to another music video or film for example 8 Mile.

 

The Purpose of Music Videos

To promote a New Music Release:

One of the purposes of music videos are to promote a new music release, whether it be a new single or an album. Music videos help raise awareness and use all sorts of media outlets as part as marketing. Promotion of music videos are also a good way to help an unknown artist get noticed. For example an artist like Wretch 32 was an unknown underground artist who has been discovered by his music videos. Artist like Wretch 32 post their videos on YouTube because it's a good way to be discovered because that way the audience can listen to the song and then watch the music video the see what he's talking about. Wretch 32 was an underground artist for years before he became mainstream. His audience was quite specific to the genre then changed to the mainstream because of the music video tractor. This is a good example because the song "Trakor" was one of Wretch 32's earliest music videos before he became famous.
Promotion of new music video releases also raise awareness because they are posted on social networking such as YouTube or Facebook and share their interests. Artists like Eminem produce controversial music videos because he gets the audience talking and he likes the publicity because it makes him popular and lets people know who he is. An example of this is the song called My name is.

 Another example of this is the singer Jessie J with the song price tag. Like Wretch 32 this was one of Jessie J's earliest music videos before she got famous which makes this is a good example because she's helped raised awareness by sharing videos of her songs on social networking websites for example YouTube and got discovered from it. This an advantage because it is a good way to get noticed and it's from a popular social networking website for example Facebook. 

  

To Create a Visual Representation of The Artist

Music videos are made to create a visual representation of the artist. Is allows the artist to let the audience know what's going on in his mind. It's a good thing because this is a way to see the artist's personality and character which makes the audience relate to it. One example of this visual representation is Professor Green's Read all about it. At 0:15 seconds it shows a representation of his childhood then at 0:38 it shows a child with his hood up staring at his step-mum and step-sister through the window from outside. This good because it communicates with the audience so they know his story and can relate to his past. Nowadays Professor Green is still visually represented as the rap artist who personally addresses his struggles and feelings through his music.









  

To Extend the Playability of and Provide Additional Income From the Song

Music videos are made to extend the play-ability of a song. The benefit of this is that the institution get royalties. It means that when the music video gets played the institution gets a certain amount of payment. Music videos also allow us to view videos years after they have been released, even if the artist has passed away or had a career break. One example of this is Michael Jackson's 'Thriller'   

This is a good example because even if Michael Jackson has passed away people still know and remember his songs, dance moves and music.




This is good for the institution because they still make money off of him. Another way this could be successful is that people can ether buy their DVD and watch his music videos. People would what to buy his DVD because they might be fans of Michael Jackson and might want to see how the video was made. Another reason why it's good for the audience is because people consider this as one of the best Micheal Jackson songs in History.

To Create Synergy

Synergy is where two media products to promote both products. It is used a lot in film and music. Synergy allows artists to get into new media sectors and interests. One example of synergy is Chad Kroeger 'Hero' which is taken from movie Spider-man which was released in 2002. This links to the movie Spider-man because it is the main theme song of the the film and it fit well because the song is called 'hero' and spider-man supposed to be a superhero.

At 0.06 seconds, we are introduced to a clip of the film which shows us that this music video's from a film. This is good for both institutions because there both making money and increasing awareness of the song and the film, audience of the film will be drawn to the music attached to it and vice versa. Synergy is good for the audience if they are big fans of either institutions.

To Be Art In Their Own Right

Some artists make music videos to be art in their own right. They may break the boundaries and conventions of a typical music video. These are made for reasons like interest and to broaden people's out look. One example of this is Busta Rhymes 'put your hands where my eyes could see.'

This is done to how the artist himself and makes them appear clearer. This is good for the artist because he gets to show his personality and art side and it is good for the audience because they have something to talk about and have opinion about and they could relate to his own unique ideas.   

evaluation media outlets

Social Media

Social media websites for example like Facebook or Twitter are used for socializing and interaction for people who want to create, share or exchange their information for pictures or videos in virtual communities.  

Music artists for example like Ali Tomineek post their music videos on some of these social websites. it's good for the artist because their can be watched by a wider audience. One of the disadvantages is that the artist that posts the videos don't get payment only likes, dislikes and comments. But this is an advantage because for an unsigned artist this is a good way to get his or her music heard for free and without paying. it is good for the distributor because Facebook is a popular website and it's bad because some of the videos might not be up to date or the site might not have any videos. It is bad for the artist because it could start a bad reputation of bad and negative comments and dislikes. It's good for the audience because most of the time they use Facebook or twitter and might see some of their videos but it could be bad because they might not be interested in the song or the website.

Mainstream TV

Mainstream TV is the free channels which include BBC, ITV, CHANNEL 4 and SKY 1. Some music artist might talk about most popular music videos on one of these shows for example talk shows like the graham Norton or the ONE show. This is good for the artist because he or she might be a famous person and other famous people might want to need them. This is good for the audience because the fans in the audience might watch their music videos. This is also good for the institution because they get advertisement and it makes them money. But this could also be bad for the institution and the audience because it could be negative towards the fans in the audience and the institution could loose money. It can be bad for the artist because the song that he or she made could end up unpopular or might of not made money. This is a advantage for mainstream TV because there different genres of music might have high standards plus the music is free of charge but the disadvantage is that some of them might not have much attention as the other music genres. This is good for the distributor because they hear about this and text people about it on their streaming website for example twitter but it could be bad because some people might not have social networking or don't watch mainstream TV.  

Music Channels

Music channels are all types of television shows that only play music videos which involves all different types of genres of music for example like MTV, channel AKA, VIVA or 4 music this is good for audience because they might see their favorite music video because they all have a different genre of music which attracts a different audience. This is good for the artist because their music video could be shown on TV. Another reason why it's good for the audience is because their favourite music video is there to see and their keeping up with popular music. Plus The music video itself keeps the audience informed about it. It's good for the institution because that way their record label could be shown on TV and that way their being heard and making money. It's bad for the audience because the channels might always have adverts which always interrupts the program and gets annoying. The advantage is that it's free to watch and you don't have to download anything but the disadvantage is that they might not have the channel and if they did some music videos might be too violent to show. This could be bad for the institution because some of their videos might need censoring or the audience might not like their type of genre of music. 

Direct CD/Special Edition CD/DVD Releases

AVisually a website usually for a famous artist who releases DVDs of their life story or music videos for example like Michael Jackson this could be good for the institution and the audience because the DVD and CD would make them money. The audience might like the CD and they would be waiting for the DVD to come out so they can buy and watch it. but it could also be bad for the institution because they losing money by spending it on the production. The advantage is that the director's cut DVDs and special edition CD might have more special features that the standard DVD didn't have and the special edition CD might have more songs than the original CD but the disadvantage is that the special edition version might be more expensive than the standard version. It is bad for the audience because  they might not buy the DVD or the CD might get low ratings. Because of the low ratings it could bad for the institution because their could lose money. It's good for the artist because his of her music is being put on a CD and they will be making more money but it could be bad because people post the CD on YouTube and they just listen to it on YouTube instead off buying it.
  

Streaming websites

A streaming website is any website that the video will stream to you directly for example YouTube which is a popular website to watch music videos from. streaming websites are good for the institution because it's popular and people can discuss and comment there views on their music videos it's good advertisement because people will end up buying it. But could also be bad advertisement because people might not buy it. However this could be good for the record label because due to their rapid growth of popular music it could go on and last for a decade because of it's success. This could be bad for the artist because it could only be a matter of days before the videos that they made could be taken off a streaming website and could be gone for good. It's bad for the distributor because no one might know their streaming websites for example Facebook. The advantage is that it is free of charge and could go viral on social media. plus if you get a lot views you make money. The disadvantage is that the adverts could get annoying and some videos may be age restricted or private. This could be bad for the institution because due to the amount of work it could be too much and they might not be able to function properly.

Artist Websites

Artist Websites are official websites that are made for famous artists for example Eminem who has an artist website of his own.  

The advantage is that this can draw attention to the fans and browsers but the disadvantage is that some made website can be ether blocked or shut down it's good for the institution (shady records) and the artist (Eminem) because the music videos of the songs they make for example the song survival are on the website and the music video makes them money however this is bad for the audience because due to the explicit lyrics and violence scenes in the video people might take it seriously and people could end up in a protest against the artist. However it could be good because they might be interested in that type of music. It's bad for the artist because the website could be taken of the internet. It could be bad for the institution because due the uncensored lyrics from the videos and the protest against the artist it might make the record label look bad and might have no choice but to shut down  

Downloads (legal and illegal)

Download websites like save tube or YouTube converter are sites that you can save or download from. This is illegal because it is copyright and it's a form of protection of copied authorship from the original creator's work. This is bad for the audience because they could listen a song and realize it's from someone else's song. However this is also good for them, the artist and the record label because some people say that downloading music should not be illegal because the artists makes money off his songs and record label make money off their music, concerts and merchandise but is also bad for the record label because their also losing money because of people downloading their music and this is bad for the artist because if he or she did the same they could end up in being arrested and being sued in court. illegal download is when a song is produced and everyone in the process has there gains from their product therefore the product is protected this is copyright because they can't download it without their permission. The advantage is that you can download songs at any time and get it almost instantly without leaving the house and you don't have to by the whole CD plus you can download it with more than one devise but the disadvantage is that some CD's come with extras for example you can't always see the cover art of the CD you downloaded and sometimes can't always download the exact song you wanted.