$99 music videos is a YouTube channel where they make music videos from unsigned artists. Their You Tube channel also have uploads of videos, playlists, features of other YouTube channels, and discussion comments.
They about showcase making music videos from today's best independent bands and upcoming film makers all under the price of $99. Their value of the price is on the logo and on the music channel they have list of behind the scenes music videos made for $99, $99 music videos, Innovative music videos for under $100 and a upload of recant videos. They have a list of featured channels and popular channels all on their You Tube site. The relationship between $99 music videos.com, their film makers and music acts is the collaboration between film makers and the artist giving them a global platform to low-fi cutting edge video
$99 dollar music video encourages the audience to participate by posting videos of a low budget. They also use a discussion board to allow the audience to participate in giving you tips and advice on how to make a music video for 99 dollars. It is possible to make a professional music video. Having had a look at $99musicvideos.com, I have noticed that the majority of the videos uploaded, are of a professional quality. The majority of the videos are professional for example the video "Lowry-Whiskey Music Video" I think it looks professional because it has HD quality but most of the music videos look like amateur's work for example the video "La Strada-The Sun Song Music Video" because of the poor quality and the look of amateur work in the video because of the setting in the garden and the sun light shining into the camera which caused glare.
Andrew Goodwin is an author who created the book called 'dancing in the distraction factory' which was published in 1992.
After years of research in music this book has identified a number of codes and conventions for music videos. One of his ideas were to add the 5 key aspects music videos which are Visuals (illustrating, amplifying and contradicting), iconography, close-up, Voyeurism and inter-textual references.
Illustrating
An illustrating music video is where it directly corresponds to the lyrics.
An example of a illustrating video is the song 'good life' by Kanye West. This is a good example for an illustrating video because the narrative corresponds to the lyrics in the video.
This shows that this video is illustrating because at 0:25 seconds, as Kanye is saying 'I go for mine' the lyrics are actually coming out on screen as he's saying as it's showing. Then as he's saying 'I got to shine' the word 'mine' turns into the word 'shine'. I chose this video because it proves Goodwin's theory and shows a good definition of what a illustrating video is.
Amplifying
An amplifying video is when it's used to enhance the style and mood of the song.
An example of a amplifying video is the song 'forever' by Chris Brown this is a good example of a amplifying video because the mood and lyrics match the style of the song in the music video.
This video shows that it's amplifying because at 0:25 seconds Chris Brown is spinning around in a circle while around him their is a beam of bright spinning lights going fast around him. Then at 1:03 seconds Chris Brown and his dance crew dancing while the lights are spinning only this time there going in a straight line. This is a good example of a amplifying video because the beat amplifies the moment of the song and proves Goodwin's point that this is a amplifying video. Contradicting
A contradicting video is where it's going against the lyrics and mood of the song.
An example for a contradicting video is the song 'don't let me fall' by B.o.B This is a good example because as he's saying the the words 'don't let me fall' he looks like he has fallen on to the ground
This shows that this video is contradicting because as he's sitting on the bench (as scene at 0:13 seconds) he's saying 'it was just a dream. Just a moment ago' at 0:11 seconds. I chose this video because at 0:05 seconds it shows B.o.B crowd surfing the audience which is proving Goodwin's theory about contradicting videos. Voyeurism
A video with voyeurism is when it presents the treatment of females in music videos but in terms of looking.
The song 'lollipop' by Alexandra Stan is an example for voyeurism. This is a good example because it shows the treatment of females but in different terms of looking.
This shows that this video has voyeurism because at 2:09 seconds it shows her licking on to her lollipop while saying 'I'm delicious' and dancing in a sexual matter. This video shows it has voyeurism because 0:29 seconds it show Alexandra holding a black stick while rubbing it against her body. This shows another example of voyeurism because at 0:30 seconds her and the other female start stripteasing through out the video. I chose this video because it proves Goodwin's theory of videos with voyeurism in them. Intertextual
An Intertextual video is when it makes a reference to ether music videos, films or TV texts.
An example of a Intertextual video is the song 'hustlers ambition' by 50 cent. This is a good example of a intertextual videos because it's making a reference to the film 'get rich or die tryin' and is on the album and the soundtrack of get rich or die tryin.
The video shows it's a intertextual video because at 0:58 seconds it show the beginning of the film when 50 cent is robbing the store, then at 1:05 seconds it shows another scene of the film where him and his gang are putting the money in the bag while holding and pointing their guns at people. This shows that it's making reference because it's showing a scene of the film 'get rich of die tryin' I chose this video because it shows Goodwin's point on what a intertextual video is. Star persona
A star persona is where a person plays a identity of different character's personality. An example of this is the song 'homecoming' by Kanye West. This is a good because it has shown how he was back then and if we watched a more recent video you can see how has changed over the years
This video shows that Kanye use to have a star persona of being calm and making songs that people could understand. At 0:26 seconds as Kanye West saying 'I met this girl when I was three years old' it shows two kids holding hands at 0:27 seconds. This shows that he's representing his home town and telling the audience what he did when he was younger, what age he was when he first came to Chicago and what he did as he grew up at 0:47 seconds when he said 'and when I grew up she showed me how to go down town'. I chose this video because it shows a perfect example of Goodwin's point of how much of a calm star persona that Kanye use to have before he changed.
